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Animación
FRUTA DE MI TIERRA - JUMEX
When Jumex asked us for a campaign to highlight the freshness of their juices, we thought: who better to guide this journey than an expert pollinator of fruit trees? That’s how our protagonist was born: a curious and energetic bee, ready to show us everything that makes Jumex special.
Overview
Client: Vilore
Creativity: Bestia
From the very beginning, we developed the idea and wrote the script, envisioning a 3D animation where the camera follows this bee on a flavorful journey: a family picnic, a series marathon in the playroom, a school lunch, and a beach day with friends. Each scene shows how Jumex is part of those special moments that are best enjoyed with fresh juice.
We then crafted the environment for each scene to authentically capture the essence of those spaces, adding fun, dynamic actions and playful transitions between them. To complete the experience, we composed an original soundtrack that perfectly complements the lively atmosphere, making every moment even more engaging.
From the bee's dynamic flight to the design of each setting, we took care of every detail to create a fun and immersive visual experience, capturing the natural essence that makes Jumex unique.
